28/05/2012
Advanced Analytics for Voice of the Customer (VoC) Programmes
Many companies are today increasingly challenged to maintain customer satisfaction and loyalty and to improve the customer experience. While organisations have programmes to measure and manage customer experiences, major challenges are the multiple information sources and the huge amount of structured and unstructured data available.
Although most organisations conduct continuous customer satisfaction surveys, the ability to deliver real insight and to implement actions for customer experience improvements from basic survey data is limited.
Dan Hillyard, Managing Director of The Analytics Hub has penned a white paper - alongside Joerg Hoehner, Head of Global Automotive at parent agency SPA Future Thinking - to explain the procedures of advanced analytics that companies can integrate into Voice of the Customer programmes to better understand their customers.
Click here to download the full white paper, or for a more informal chat about your analytical needs, contact Dan Hillyard on 01865 336 423 or drop him an email dan.hillyard@theanalyticshub.com
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